Digital-Creatorinnen mit Hijab. Modische Inspiration und mediatisierte Modellpraktiken

Abstract

As role models for Muslim fashion many Hijabi creators create content about religious lifestyles while they are considered to be friends and advisors by their followers. The exchange on accounts by Hijabi Creators is mostly embedded in capitalist logics. However, is also characterized by developing various model practices for the subject position of a “Muslim woman in Germany”. Using the research program of the Sociology of Knowledge Approach to Discourse (SKAD, in German WDA), the article discusses two empirical cases that illustrate different subject positions in the discourse on the (fashionable) positioning of Muslim women in Germany. Further, it examines how religious authority is negotiated within this frame. The analysis identifies a female form of religious authority, which establishes a sisterly regulation in the sense of eye-to-eye advice as mutual inspiration and life support. However, the empirical case studies show that even within this field there are major differences in the design and subjectification of religious normativity.